DSAP Case Study Customer Thermometer Logo

Customer Thermometer's Sale to Exclaimer

Gary McHale and a supporting team at DSA Prospect have advised Customer Thermometer on its sale to Exclaimer, the global leader in email signature management software, backed by Insight Partners.

DSA Prospect Case Study Customer Thermometer Ltd

Client Profile

Customer Thermometer Ltd.

Established in 2011 by Lindsay Willott, Customer Thermometer provides one-click surveys allowing organisations of any size to capture customer feedback in real time, delivering a total view of customer satisfaction at key points of the customer lifecycle and presenting a visible sign of dedication to customer feedback and service.

Customer Thermometer enables companies to respond immediately to resolve problems and improve interactions with their customers.

Gary McHale collaborated with the Lindsay Willott in the early stages to form the board and develop a shareholder structure to create key opportunities in the business and future transaction value. He also worked with the board two years ahead of the sale to qualify what adds value to a SAS business and the software tech companies market.

How DSA Prospect supported this deal:

Optimisation of R&D tax funding

Entering into the process of considering options & offers

Advising on Corporate Finance partners

Assisted with tax efficient exit

Solicitor engagement

Financial due diligence 

Lindsay Willott

“DSA Prospect have been our trusted advisor for many years, seeing us through rapid growth and ownership changes with excellent advice and support. Their guidance on our recent transaction was invaluable, our thanks to the entire team.”

Lindsay Willott, Founder of Customer Thermometer

The 4 pillars of our support services

Bespoke Approach

Offering accounting and business services, support and advice tailored to your individual needs

Real People

Our owner-managed team is here to support and guide your journey backed by our extensive experience.

Strategic Insight

We use our strategic perspective, in-depth knowledge and highly analytical approach to ensure the best results.

Trust & Reliability

Building our reputation for over a decade, we give clients peace of mind knowing that we're on their team.

DSA Prospect Case Study: Customer Thermometer